Diversity needs to be taken into account. A candidate does not want to present a platform that doesn’t resonate with that particular community. If so, that’s going to be a problem.
When you think about diversity, you shouldn’t look at is as an impediment or a reason for not getting into a race. If your particular race or ethnicity does not match with the greatest component of that district or area, this doesn’t mean it will create a bar to you running.
You should consider the issues that are important to people in that particular area. Is it something you can add to? How can you go about doing that and why are you best qualified to address those issues? If you’re ignorant to those things then you might see that reflected in the vote.
Because you may not come from a certain background like somebody else or similar understanding of the world, it’s important to listen and to be open. You’re going to have all different types of interest, all different types of background, and all different types of demographics. The last thing that somebody from a different background wants is somebody to come in and tell them that they know how it is or, “I know what your perspective is.” The candidate wants to make sure they don’t do this. Instead, go listen. People respond very well to that.
If you’re running in a big city, have someone or at least a few people who can engage themselves into different communities. When running for a big city, you may not have the time to go to the several communities that are in that city. It’s very important to be mindful and to work that into your platform and into your organizational chart in some manner. That way, your name is exposed to all different communities.