Send an email and ask if the reporter would be interested in covering a specific story you have in mind. Let the reporter know that you will be calling to discuss the idea. Keep in mind that reporters might not answer emails but giving them a heads-up is a nice courtesy. When calling, be prepared to discuss the idea. You should prepare some key points and tie the idea to current events and the reporter’s beat.

Some tips to prepare for the interview:

 Read a few recent articles by the reporter or watch a few newscasts

 Research if the reporter has interviewed your opponent. Study the story, pay attention to the tone, type of questions and answers during the interview

 Research the show’s main focus and target audience

 Prepare key points accordingly

 Research current hot topics in the media

 During the interview, make sure you look your personal best

More tips about media communications for your political campaign are in Chapter 2 of the Campaign In A Box Training Manual.

You can also find templates for media advisories and press releases in the Campaign In A Box DVD and Media Tips cards in the Quick Reference Cards.

Do you have a tip on how to pitch a story to the media? If you do feel free to leave a comment.