People that host your fundraiser are betting on you. They are your ambassadors that will not only raise money for you – they will convey to people what you stand for, what your style is and that you have a chance of winning.
Build a host committee for the event. Make it easy for them to invite their guests by giving them your bio, your website, platform, anything that can clearly make the case for why you should win and why people should donate money to you.
People come to fundraisers for a couple of reasons. Sometimes they like the issues you stand for. Sometimes it’s because they trust the judgement of the person who invited them. And sometimes it’s because they want to know the person who might win the race – for personal, civic or business reasons.
Preparation and calls prior to the event are just as, if not, more important than the actual event itself. The candidate should be calling the hosts. And the hosts should be calling people they want to invite. And emails alone won’t build a good turnout if they aren’t followed up by calls. People still want that personal touch that a mass email will not convey.
You can read more about fundraisers in Chapter 5 of the Campaign In A Box Training Manual.
In the Quick Reference Cards there is a Daily To-Do card that lists fundraising as one of your daily activities.
Included in the Campaign In A Box DVD are fundraising letter template that you can use to raise money and a thank-you letter template to thank your donors (very important!).
Do you have a tip on how to fundraise? If you do feel free to leave a comment.