Keep it to three points. No one wants to hear a laundry list of your policy priorities.
Master your stump speech so you can deliver it at events, to the media and in
everyday conversation. You want to deliver it at a steady pace, while at the
same time conveying confidence and energy.
Have a short and a longer version of your stump speech.
Always add a personal touch and acknowledge the group you are addressing by mentioning their name and any people that you know personally or have worked with before. It makes them feel important and that you have a history with them and that you are making an effort to listen to what’s important to them as well.
Read more in Chapter 1 of the Campaign In A Box Training Manual.
Quick Reference Cards has a Stump Speech card you can use to help you remember the important points in your speech.
The Campaign In A Box DVD includes a “Stump Speech Template.”
Do you have a tip on delivering a good stump speech? If you do feel free to leave a comment.