Candidates should do two things: raise money and raise votes. If resources allow, everything else should be left to their volunteer base and to their consulting team or their staff or team, however the candidate puts it together.
In order to be a candidate you need to be a good leader. Being a good leader means that you know how to do exactly what has been talked about. Candidates should raise money and votes.
No one else can ask for money. As difficult as it is, it’s very rewarding once you do start getting some money in and people do believe in you enough to write that first $25 check because you understand that they’re investing in good government and investing in you. They’re investing in your vision and what you see.
It may take a little bit of getting through that initial hesitancy for you to ask. In their mind, what it translates to is, “This is a chance for me to make my city, my state, my country better. I’m not going to buy that new pair of shoes – I’m actually going to help this person.” I think that as long as candidates can understand what their limitations are in running when they first start, then they probably will be three steps ahead of their opponent.