Every candidate that wants to raise money needs to spend some time on the phone. Fundraisers and letters are no match for spending that time one-on-one with a prospective donor. All contributions large and small are more likely to happen when a candidate personally asks someone to make a contribution. And people are more likely to give if a candidate asks for a specific amount. Because even if the person doesn’t want to give the amount that he or she is being asked for, they may agree to give a smaller amount.
You should be upbeat and full of energy when making these calls. Also make sure to open the call by asking how the person is doing. If you know something about the person, even if it’s something like a vacation that they wrote about on Facebook, mention it to show that you are paying attention and that person is important and unique.
The Campaign In A Box Training Manual and the Quick Reference Cards has fundraising scripts you can use to ask for money. There are also tips on how to follow up and collect the money after some one agrees to pledge money to your campaign.
Do you have a tip on how to make fundraising calls? If so feel free to leave a comment.