Asking for money is probably one of the most uncomfortable things anybody can go through. It takes a lot of practice.
People are giving up their hard-earned dollars and they’re not getting tax breaks – they’re betting on you. They’re betting on the idea of you becoming an elected official. Those resources are extremely important, and it’s very important how you spend those dollars. You want to make sure you’re getting the biggest bang for your buck, in other words.
Not only with resources, but with time-management too. Your time as a candidate is one of the most important things that you have. Being a good steward of your time, managing your time effectively, making sure that you’re communicating with the most people in each different event. Having somebody there to help you manage your time may help. Many candidates run into the problem of trying to have too much control over their campaign and not using their time wisely.
Candidates and consultants may bump heads over control. As a candidate, you may want to do things a certain way. But if you’re paying a consultant to do those things for you, you should let her do her job. Let a consultant manage those things for you and take those things off your plate so you can go out and handle other things such as meeting people. You can introduce yourself, express your ideas and articulate why you’re running for office. This will allow you to continue building a brand for yourself. Time is a finite resource. Managing it properly is important. Your time has to be managed properly and most people have a difficult time doing so.