Unless you’re a candidate with incredible name ID and already have a significant presence in the community, you’re going to get those votes on the doors. One of the things you have to do is be prepared as an individual to spend time everyday in campaigning. Between fundraising and field, which is the time you spend at the doors convincing people why you should be the person they vote for. You’re probably going to spend anywhere, on the low end, 75% of your time. If you are spending a lot less then that’s probably not a good thing.
The candidate should do a SWOT analysis- the strengths, weaknesses, opportunities and threats of the office at the particular time that he’s running against his opponent . Then you should go in further and look at what the candidate wants the voters to think about him or her? What does the candidate’s opponent want the voters to think about him or her? What is the candidate’s opponent going to think about himself? How you match it up to make it look like you have someone who’s in politics who has a fresh perspective against an incumbent that’s been in there a long time and hasn’t done stuff for the community well as opposed to someone who is inexperienced versus someone who is experienced.
Then you need to become strategic after you decide what makes you tick and why you feel this is important to you. You can start putting pen to paper on that stuff. The more time you have on the front end the more time you have to meet people who can help you do that or the more time you have to actually just go through it yourself. In a lot of ways it seems daunting, but it’s not that complicated. I think it will provide a lot of clarity and allow you the opportunity to really find out whether this is something viable for you.