It goes back to the first question, why are you running? If you can’t articulate why you want to be in office, then you should step back and take the time to figure it out. Soul search as to what are the issues. Which race are you running for and what does that look like? What has driven you to get you to the point to decide you actually want to be an elected official and understanding what all is going to come from that.
People are going to look to you to be the leader, so you have to take that seriously. Once you’ve made that decision and you’ve come up with what your issues are, then you can start talking to people.
Ask neighbors and family, “What are you concerns in the community? What are your concerns that you’re seeing going on in our city, in our state, in our county?” Develop your ideas based on what the people are looking for as opposed to what you want the people to see. That way, it becomes a balance.
It becomes a balance of ‘I believe in this,’ and you’re not jeopardizing what you believe in because of what somebody else may tell you what you should believe in or what they think. Participate in events such as city council meetings, your neighborhood homeowners association, and your civic club. That way you can listen and learn of the issues that are going on in your area.
Figure out how you feel about the topics being discussed in these meetings. Don’t try to be all things to all people. Don’t try to tackle all the issues. Just try to pick your top three to five issues and scale those. You want to feel passionate about them because that will be conveyed when you’re out communicating with voters.