Over the years, we have helped friends with campaigns, worked on campaigns and been candidates ourselves. We noticed a huge difference between campaigns that have a lot of money and campaigns that have less than $10,000 to spend. We wanted to create a toolkit to help first-time candidates and candidates who are running on a shoestring budget.
We witnessed a lot of things that saddened and frustrated us
It saddened us to see good candidate after good candidate lose elections. Sometimes it was because they didn’t raise enough money. Other times it was because their campaigns were poorly planned and executed. And sometimes it was because their staff was inexperienced and not properly trained. And then we have seen campaigns hampered by all of the above.
It frustrated us to see campaigns waste precious dollars on things they really didn’t need. In one instance, a candidate blew most of the budget on a thousand yard signs and then had to scramble to find locations for all of them— instead, she should have bought a voter list to call voters and block walk. In another instance, a candidate failed to reach out to a large minority group. Snafus like these are a common occurrence. Sometimes it is early enough in the campaign to do a course correction. Unfortunately many times it’s too late.
We created Campaign In A Box for people from all walks of life. From the person whose only option is to rely on his teenager to create a website to the retired school teacher who isn’t comfortable with networking, Campaign In A Box simplifies things. We provide templates and instructions that don’t require advanced computer skills, as well as tips on the most user-friendly tools out there so you can save money and do it yourself.
We created Campaign In A Box to help ordinary people do extraordinary things
If you are motivated by a genuine desire to serve the public and you possess the qualifications and act with integrity, you should not lose because of a bad campaign. We created Campaign In A Box to reduce the hassles and headaches of running a campaign. We show you how to build a campaign and how to reach and influence voters. If your resources are limited, you can pick and choose the tactics that best fit your situation and your budget. The better prepared you are and the more tools you have at your disposal, the better your chances.
Campaign With Confidence
In elections, there are winners and losers. Campaign In A Box allows you to hold your head up high and know that you ran a good race and made a difference. We wish you the best of luck on this exciting journey.